Beauty Sleep
Unarchived in 2024, Beauty Sleep® was relaunched as a velocity play to introduce consumers to Beautyrest. by offering competitive retail below $500. Drawing from key Beautyrest technologies, Beauty Sleep offers competitive retail below $500 in Foam and Hybrid Flat and Mattress In A Box options.
Task | Introduce Beauty Sleep to market, including eleven Flat Innerspring, Flat Hybrid, and Foam and Hybrid mattresses in a box. Assist the brand’s partnering marketing agency in creating materials that highlight the collection’s high-quality materials and Pocketed Coil® Technology.
Contribution | Copy across all product imagery, including the product video, product page carousel, enhanced content, Amazon banners, and affiliate banners for Flat Innerspring, Flat Hybrid, and Foam and Hybrid Mattress In A Box collections.
Result | +8% vs Budget YTD; helped close the gap within the Value Segment caused by the discontinuation of Simmons brand MIBs.
Product Video
I wrote superscript and voiceover copy for Beauty Sleep’s product video to highlight its:
High-quality materials made in the USA
Original Beautyrest® Pocketed Coil® Technology
Consistent, comfortable support
A convenient delivery
Approachable price “designed for your lifestyle”
Carousel Images
Enhanced Content
Below the fold of our PDPs, I highlight the collection’s most crucial benefits for easy reading at the high level,
provide additional information on the key materials and benefits of each model,
and educate consumers on the differences between Beauty Sleep mattress constructions.
Concept Creative Direction | Courtney Stewart
Art Direction | Molly Riggs
Design | Sydney Greaves
